Archiwum 16 września 2015


wrz 16 2015 Fashion Valley cozies up to fall
Komentarze: 0

It may still be summer in San Diego, but it’s going to feel more like fall on Saturday at Fashion Valley.

Style experts from two of the country’s leading fashion magazines, Glamour and GQ, will be at the mall for a four-hour interactive event that will showcase the runway trends for the coming season and how to translate them into everyday wear.

“There are a lot of fashion events around, but I don’t think there’s anything of this caliber to come here yet,” said Chris Lane, director of marketing for Fashion Valley.

“It’s nice to have that New York or L.A. experience come down to San Diego.”

Retail sales at clothing and clothing accessory stores were up 3.6 percent over last year, according to the National Retail Federation.

While the industry doesn’t break out dollar amounts spent specifically on fall fashion, industry analysts estimate that the heavier, more durable cool-weather garments, like jackets and boots, make up about a third of the approximately $1,450 shoppers annually spend on clothes and shoes.

This is what fall looks like in San Diego. All looks available at Fashion Valley, except where noted: (On her) Topshop poncho; Forever 21 sweater; Joseph skirt, available online at Saks Fifth Avenue; Cole Haan shoes; Max Mara bag; Forever 21 sunglasses; Bulgari necklace; Madewell gold bracelet, earrings and rings; Miansai rose gold and gold bracelets, available at Nordstrom. (On him) Banana Republic sweater; Uniqlo henley; Carhartt pants, available at Nordstrom;  Minnetonka moccasins available online at Lord & Taylor; Forever 21 opticals; Shinola watch available online at Saks Fifth Avenue; Miansai bracelets, available at Nordstrom.

Image: vintage wedding dress

And retailers gear up for the shopping season with special events like Saturday’s “LOOKBOOK Live” to help consumers figure out how to spend that money.

Named after the photo compilations, or lookbooks, that have been put out by design houses after each new collection for years, and now by department stores and mass-market clothing lines, the fashion fest will offer consultations with the magazine stylists in four trend-themed “closets” outfitted with fall apparel and accessories.

The experts will take into consideration shoppers’ lifestyles, body types and budgets. And with Southern California’s temperate weather, what may be in vogue in New York — or on the pages of Glamour and GQ’s September issues — won’t necessarily be on the racks at Fashion Valley.

“We’re not wearing parkas out here,” Lane said. “We’re localizing the event to make it meaningful for San Diego.”

While there won’t be a catwalk per se, male and female models will appear onstage as the stylists discuss what they’re wearing.

More Info: plus size wedding dress